HQ: Reno, NV Founder: Michelle Nguyen Category: At-Home Lashes E-comm: tadbeauty.com Price Range: $29–$110 Hero Products: Bliss Lash Clusters ($30), Wispy Lash Clusters ($30) Stockists: Ulta Beauty, Amazon PR Representation: Coterie Global Contact: hello@tadbeauty.com
Origin Story
After moving from Vietnam to the U.S. at 18 years old, Michelle Nguyen trained as an esthetician and lash tech before eventually opening her own salon. Believing that supplying product to lash salons had the potential to be far more profitable than owning them, Nguyen started selling lashes out of her garage, which grew into PLA Beauty, now the largest professional lash brand in the U.S.
After 15 years of wearing lash extensions, Nguyen developed an allergic reaction to the adhesive. She tried every DIY lash on the market, but many poked and lifted. Nguyen turned to manufacturing innovation — specifically 3D printing — to solve the problem. She spent a year collaborating with OPT, an MIT-adjacent engineering firm whose clients build medical devices using 3D technology, to develop a 3D-printed lash.
The result is TAD Beauty. Powered by proprietary “Memory Flex” technology and featuring a unique microstructure, TAD lashes are designed to hug the natural lash line. They are the first DIY lashes to be printed on a curve, allowing them to wrap around the eye and spring back to their original shape after sleep or pressure.
